The Business Case
During 2016, Park Wrekin was approached by The Beacon Co-operative Learning Trust, leaseholders of Charlton School Sports Hall, which offered the club the opportunity to sign a sub-lease at a peppercorn annual rent but assuming the, not inconsiderable, liabilities and costs.
The Board of Trustees did not hesitate, however. Park Wrekin immediately seized the chance to renovate the property, designing and building a brand-new gymnasium that would be fully equipped to Olympic standards.
But a charity is no different to any other business. Unless its income exceeds its costs, it will fail. Unless it successfully manages its cash-flow, by ensuring that money is collected before it is spent, it will go bankrupt – regardless of how much of an income surplus it enjoys.
At Park Wrekin, our primary sources of revenue are our membership and coaching fees. All of our insurance income goes directly to British Gymnastics. When we can, we also apply for any Grants that may become available and have been lucky enough to secure some one-off funding from the National Lottery for the renovation of the new gymnasium.
Through prudent management over recent years, we have built financial reserves which, when combined with the National Lottery Grant and our membership revenues, go a long way to ensuring our continued stability. However, if we are to guarantee our financial security, we need to generate additional income. Part of this will come from increasing the number of gymnastics classes; part by offering additional disciplines; and part from increasing our membership base.
But simply covering our costs and surviving is not our objective – as a ‘business’, nor as a charity. We must be able to accrue for the inevitable repairs and maintenance, to buy replacement equipment as our apparatus ages, and to upgrade the facilities for both members and parents alike.
And this is where you come in. Every donation that you can make will help us further along the path to financial security and the continued provision of a world-class gymnastics centre for the people of Telford, Shrewsbury, Wolverhampton, Stafford and beyond.
Please help us to ensure that Park Wrekin remains the most successful gymnastics club in the West Midlands, now and for many years into the future.
Please click on this link to donate whatever you can afford.
- And, don’t forget, A charitable donation to Park Wrekin – whether large or small, from an individual or a business – is a deductible expense from your income tax.